Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain: - An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia - A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.
- ISBN10 0470821302
- ISBN13 9780470821305
- Publish Date 10 June 2005
- Publish Status Out of Print
- Out of Print 3 April 2009
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley & Sons Ltd
- Format Hardcover
- Pages 228
- Language English