Learn what is working in DTV, HDTV, ITV and the Internet today. This non-technical guide answers questions like: What are the applications, the content management, the marketing, and methods that are part of the success mix for digital broadcasting? Do these techniques save money or increase revenues for broadcasters, multimedia companies, and communications companies? Written by an industry leader, and with case studies provided by experts in the field, DTV and Digital Broadcasting teaches you how broadcasters from small to large stations have upgraded, maintain, merged or partnered with others in the new digital media marketplace. It's a must read for tomorrow's broadcast leaders. 7Learn what is working in DTV and Digital Broadcasting and how it merges into HDTV, Broadband TV, ITV, and Internet Broadcasting.7Written by an industry leader, and published in conjunction with the National Association of Broadcasters-THE leading society for the media professional7Includes research, reference and conference guides, select vendor index and glossary.
- ISBN10 0240805488
- ISBN13 9780240805481
- Publish Date 30 April 2005
- Publish Status Unknown
- Out of Print 3 August 2016
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Focal Press
- Format Paperback
- Pages 252
- Language English