Praise and Reviews
"Assesses the pros and cons for franchisor and franchisee, analyses companies and contracts, and provides self-assessment techniques to find the most suitable franchise."
- The Bookseller
"Murray's book will help you choose widely and to assess your franchising suitability, set financial targets and conduct adequate research."
- The Weekly Telegraph
The number of UK business franchises has more than doubled over the last eight years, to a combined annual turnover of
£10 billion. Unlike the majority of business start-ups, most franchises are successful, and today some of the biggest high street names offer franchises.
The Daily Express How to Choose a Franchise is written for anyone seriously considering taking up this kind of business opportunity, and it advises you on the essential groundwork needed before acquiring a franchise. Key topics covered in this updated new edition include:
where to look for a great franchise
setting your financial targets
scrutinizing the franchise contract
how to prepare a business plan
case studies including Domino's pizza and Kall Kwik
the British Franchise Association Members and other useful contact details
An invaluable guide, it will help you ensure you find the most suitable franchise.
- ISBN10 074944195X
- ISBN13 9780749441951
- Publish Date 30 June 2004
- Publish Status Out of Print
- Out of Print 1 October 2010
- Publish Country GB
- Imprint Kogan Page Ltd
- Edition 2nd Revised edition
- Format Paperback (US Trade)
- Pages 192
- Language English