While taking account of the more cautious e-business climate, Matt Haig challenges his readers with his contention that a well thought-out e-strategy is no longer a luxury but a necessity. In this guide he puts the emphasis on cost-effectiveness and aims to give realistic advice that is relevant to both small and large businesses. The work takes the reader through the key stages in developing a plan for using the Internet for competitive advantage and growth based on the company's goals, objectives, competitive environment and culture, such as: the technology required; e-security; your e-brand; the market; pricing and making money; customers online; promotion/marketing techniques; the tangible and intangible results/measuring return on investment (ROI); and the future forces of change. Taking a global perspective, this guide not only shows businesses how to attract global online audiences but also includes lots of real-life global case studies and opinion.
- ISBN10 0749437278
- ISBN13 9780749437275
- Publish Date 3 April 2002
- Publish Status Out of Print
- Out of Print 27 February 2014
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback (US Trade)
- Pages 160
- Language English