Principles of Advertising: A Global Perspective, Second Edition

by Monle Lee and Carla Johnson

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  • ISBN10 1283887681
  • ISBN13 9781283887687
  • Publish Date 1 January 2013
  • Publish Status Active
  • Out of Print 11 March 2015
  • Publish Country US
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Edition Revised ed.
  • Format eBook
  • Pages 451
  • Language English