Scenario Thinking: A Historical Evolution of Strategic Foresight (Elements in Business Strategy)

by R. Bradley MacKay and Peter Mckiernan

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This Element infuses established scenario planning routines with an exploration of cognitive reasoning, by contextualising scenario thinking within the wider human endeavour of grappling with future uncertainties. A study of ancient civilisations shows that scenario thinking is not new, but has evolved significantly since ancient times. By de-coupling scenario thinking from scenario planning, it is elevated as the essential ingredient in managerial foresight projects. The historical theme continues, focussing on the evolution of modern scenario planning, by way of the French and Anglo-American schools of thought, using the intuitive logics methodology. Archival research has discovered early contributions in the UK around the development and use of scenario thinking in public policy, which has been overlooked in many received histories. Finally, the usefulness of scenario thinking for strategic management is challenged here and the argument that it is a heuristic device for overcoming cognitive biases and making better strategic decisions is refined.
  • ISBN13 9781108656085
  • Publish Date 28 September 2018
  • Publish Status Active
  • Publish Country GB
  • Publisher Cambridge University Press
  • Imprint Cambridge University Press (Virtual Publishing)
  • Format eBook
  • Language English