Strategic Advertising Campaigns (Business)

by Don E Schultz and Dennis G. Martin

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  • ISBN10 0844230553
  • ISBN13 9780844230559
  • Publish Date 1 March 1990 (first published September 1989)
  • Publish Status Out of Print
  • Out of Print 13 November 1997
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Contemporary
  • Edition 3rd Revised edition
  • Format Hardcover
  • Pages 608
  • Language English