Market-share Analysis: Evaluating Competitive Marketing Effectiveness (International Series in Quantitative Marketing, v. 1)

by Lee G. Cooper and Masao Nakanishi

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  • ISBN10 0898382785
  • ISBN13 9780898382785
  • Publish Date 31 January 1989
  • Publish Status Active
  • Out of Print 25 July 2013
  • Publish Country US
  • Publisher Springer
  • Imprint Kluwer Academic Publishers
  • Edition 1988 ed.
  • Format Hardcover
  • Pages 304
  • Language English