The story of smart is an epic tale of genius, inspiration, hope, disappointment, disaster and ultimate triumph. Funky, stylish and fun, smart is the youngest and most exciting brand of car on the market - and it has revolutionised the way we think about cars and the way we use them. It has put much-needed fun back into driving, and even city motorists smile when they're at the wheel of a smart. But it nearly didn't happen at all. The revolutionary design was the product of the genius who invented the Swatch watch, saving the near-bankrupt Swiss watch industry in the process. The sensational story of smart traces the decadelong history of this ambitious project, talking to key figures from every stage of the programme and building a vivid picture of an idea ahead of its time.
- ISBN10 076031943X
- ISBN13 9780760319437
- Publish Date 19 September 2004
- Publish Status Out of Stock
- Out of Print 20 August 2011
- Publish Country US
- Publisher Quarto Publishing Group USA Inc
- Imprint Motorbooks
- Format Hardcover
- Pages 256
- Language English