This comprehensive introduction to media sales introduces “The 4 M’s:” Market, Marketer, Message and Media. Featuring helpful advice useful on all media types, the book emphasizes local media: newspapers, radio, and TV.
From prospecting for those first clients, to making that first presentation, to building a successful sales career - this book helps beginners become winners.
- ISBN10 1887229167
- ISBN13 9781887229166
- Publish Date 12 December 2003 (first published 25 January 1995)
- Publish Status Out of Print
- Out of Print 1 July 2021
- Publish Country US
- Publisher Taylor & Francis Inc
- Imprint The Copy Workshop
- Format Paperback
- Pages 368
- Language English