The Power of Advertising: How adverts have you hooked

by Ruth Thomson

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Book cover for The Power of Advertising

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This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day.

It examines how adverts work and how they affect our daily lives. Chapters explore the techniques of the industry, the power of pictures and when and why words matter. The book is a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing.

This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day ... a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing. - Parents In Touch

  • ISBN10 1445155176
  • ISBN13 9781445155173
  • Publish Date 24 September 2020 (first published 27 April 2017)
  • Publish Status Out of Print
  • Out of Print 19 July 2023
  • Publish Country GB
  • Publisher Hachette Children's Group
  • Imprint Franklin Watts Ltd
  • Edition Illustrated edition
  • Format Paperback
  • Pages 64
  • Language English