IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications

by Kenneth E. Clow and Donald E. Baack

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  • ISBN10 0132539020
  • ISBN13 9780132539029
  • Publish Date 28 March 2011 (first published 28 November 2008)
  • Publish Status Cancelled
  • Out of Print 28 January 2021
  • Publish Country US
  • Imprint Pearson
  • Edition 5th edition
  • Format Paperback
  • Pages 250
  • Language English