This step-by-step guide aims to awaken potential franchisees to the realities of commercial business, and to show exactly how to go about investing in a good franchise opportunity. The author describes the keys to success, among which are information, good professional advice, careful financing, detailed research, understanding the franchise contract, and hard work and perseverance.
- ISBN10 0712661298
- ISBN13 9780712661294
- Publish Date 20 October 1994 (first published 20 October 1988)
- Publish Status Out of Print
- Out of Print 10 August 2021
- Publish Country GB
- Publisher Cornerstone
- Imprint Random House Business Books
- Edition 2nd Revised edition
- Format Paperback (UK Trade)
- Pages 244
- Language English