For the undergraduate and graduate e-commerce course in any business discipline. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
- ISBN10 0135027144
- ISBN13 9780135027141
- Publish Date 2 December 2008
- Publish Status Out of Print
- Out of Print 10 January 2010
- Publish Country US
- Imprint Pearson
- Edition 5th edition
- Format Paperback
- Pages 904
- Language English