Mediating the Message: Theories of Influence on Mass Media Content

by Pamela J. Shoemaker and Stephen D. Reese

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This text provides a framework for evaluating and reviewing the factors that influence media content, or media sociology. It examines the influences on media content (the audience, media organizations, advertisers and government) and reviews past studies on mass media sociology.
  • ISBN10 0801312515
  • ISBN13 9780801312519
  • Publish Date 22 November 1995
  • Publish Status Out of Print
  • Out of Print 29 January 2003
  • Publish Country US
  • Imprint Pearson
  • Edition 2nd edition
  • Format Paperback
  • Pages 336
  • Language English