Appropriate for undergraduate courses in entrepreneurship/new venture formation.
Practicality is the hallmark of this new text that focuses on the process of launching a new business venture. It takes students from stimulating creative thinking, to translating the entrepreneurial “spark” into a successful business, to making the transition from entrepreneur to manager and developing an exit strategy. Unlike some competitors, this book is not a modified small business text.
- ISBN10 0133204170
- ISBN13 9780133204179
- Publish Date 14 December 1995
- Publish Status Out of Print
- Out of Print 16 January 2002
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 680
- Language English