The most complete guide to business naming, product naming, taglines, trademarks and more. Naming case studies and naming resources are provided. All the trade secrets for effective name development from leading naming consultant, Neil Brown.
- ISBN10 1257363751
- ISBN13 9781257363759
- Publish Date 3 June 2011
- Publish Status Active
- Publish Country US
- Imprint Lulu.com
- Format eBook
- Language English