This core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture. Taking a data-driven, iterative, and evidential approach, it guides readers to collect their own data at every stage, helping them to make strong business decisions based on empirical facts and develop their venture in a systematic way. Throughout the learning and venture creation process users will be supported by a multitude of handy tools and techniques. Cutting edge research is applied to practice to help users maximise their chances of entrepreneurial success and gain a critical understanding of the issues at hand.
Drawing on the latest industry trends and tools, Start Up Navigator offers a state-of-the-art guide to new venture creation. It will be the ideal text for aspiring entrepreneurs keen to boost the success of their venture. It is also highly suitable for university students studying courses on entrepreneurship, new venture creation and start-up management at undergraduate, postgraduate and MBA level.
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/startup-navigator. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
- ISBN10 1352010100
- ISBN13 9781352010107
- Publish Date 5 October 2020 (first published 27 September 2020)
- Publish Status Active
- Out of Print 10 November 2021
- Publish Country GB
- Publisher Bloomsbury Publishing PLC
- Imprint Bloomsbury Academic
- Edition 1st ed. 2020
- Format Paperback
- Pages 312
- Language English