Using Paired Constraints to Solve The Innovation Problem

by Patricia D. Stokes and Michael Gibbert

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Book cover for Using Paired Constraints to Solve The Innovation Problem

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This book defines innovation as both a problem and a problem-solving process. It allows readers to approach innovation as a straight-forward problem solving process, and teaches them the paired constraint process to solve specific innovation problems.
The authors have used their experience working in creative industries, combined with their academic perspective to create a formal, teachable tool for solving innovation problems. This consists of a formal structure (the problem space), a functional strategy(the paired constraints) and process. (solution by substitution).
This book provides a practice section, allowing anyone interested in solving the problem of innovation to learn and develop their skills.


  • ISBN13 9783030257705
  • Publish Date 30 October 2019
  • Publish Status Active
  • Publish Country CH
  • Imprint Springer Nature Switzerland AG
  • Edition 1st ed. 2020
  • Format Hardcover
  • Pages 85
  • Language English