Framework for Marketing Management Value Package (Includes Marketing Plan Handbookd Pro Premier Marketing Plan Package)

by Philip Kotler, Kevin Keller, and Phil Kotler

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  • ISBN10 0137145683
  • ISBN13 9780137145683
  • Publish Date 9 May 2008
  • Publish Status Out of Print
  • Out of Print 12 April 2021
  • Imprint Prentice Hall
  • Edition 4th ed.
  • Format Paperback (US Trade)
  • Language English