E-commerce: Implementing Global Marketing Strategies

by Bohdan O Szuprowicz and Debra Cameron

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Book cover for E-commerce

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Organizations are looking for ways to expand business opportunities, improve customer service, and reduce costs. E-commerce may be the answer. This CTR report explores the growth of Internet technologies and their effects on the global marketplace. The business benefits of e-commerce are discussed, and effective strategies for implementing this emerging technology are provided.
  • ISBN10 1566070651
  • ISBN13 9781566070652
  • Publish Date 1 January 1999
  • Publish Status Active
  • Publish Country US
  • Imprint Computer Technology Research Corporation,U.S.
  • Format Paperback
  • Pages 225
  • Language English