Myth of Market Share: Why Market Share is the Fool's Gold of Busi: Why Market Share is the Fool's Gold of Business & How to Rethink Your Strategy to Focus on Profits

by Richard Miniter

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Book cover for Myth of Market Share: Why Market Share is the Fool's Gold of Busi

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This work seeks to demolish the cult of size and the myth of market share and offers a serious and highly relevant alternative in today's economic climate - profit leadership - where the corporation should be networked, focused and intensely profitable.
  • ISBN13 9781857883275
  • Publish Date 1 January 2003 (first published 1 January 2002)
  • Publish Status Active
  • Out of Print 19 September 2012
  • Publish Country GB
  • Imprint Nicholas Brealey Publishing
  • Format Paperback
  • Pages 206
  • Language English