This book explores the possibility that people understand abstract social concepts using metaphor, which is not simply a matter of words. Rather, it is a cognitive tool for understanding abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).
In the past decade, the development of a formal theoretical framework, labeled conceptual metaphor theory, has stimulated systematic empirical study on metaphor's role in social psychological phenomena.
This book summarizes current knowledge and integrates recent developments in the topic of metaphor and in the cognitive underpinnings of social life.
- ISBN10 1433815796
- ISBN13 9781433815799
- Publish Date 15 November 2013
- Publish Status Active
- Publish Country US
- Imprint American Psychological Association
- Format Hardcover
- Pages 301
- Language English