For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management.
This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business.
The text takes a five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.
- ISBN10 0131927671
- ISBN13 9780131927674
- Publish Date 14 April 2005 (first published 28 May 2001)
- Publish Status Transferred
- Out of Print 4 December 2009
- Publish Country US
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Edition 5th edition
- Format Paperback
- Pages 224
- Language English