Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication

by Charles Marsh, David W. Guth, and Bonnie Poovey Short

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Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents. This multimedia, multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, it is ideal for classroom use.

  • ISBN10 0205405738
  • ISBN13 9780205405732
  • Publish Date 2 September 2004
  • Publish Status Out of Print
  • Out of Print 16 June 2010
  • Publish Country US
  • Publisher Taylor & Francis Inc
  • Imprint Routledge Member of the Taylor and Francis Group
  • Format Paperback
  • Pages 272
  • Language English