Strategy Marketing Management/Marketing Strategy

by O C Ferrell, etc., George H. Lucas, and David Luck

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  • ISBN10 0538828234
  • ISBN13 9780538828239
  • Publish Date 1 December 1999
  • Publish Status Active
  • Out of Print 27 February 2002
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint South-Western
  • Format Hardcover
  • Pages 400
  • Language English