Marketing is the key to success in any business. Fish farming is very competitive and a working knowledge of marketing is essential to prosper under difficult conditions such as fluctuating exchange and interest rates and rapid increases in production. This manual seeks to provide all the fish farmer needs to know: the essential facts are presented in a concise and accessible form. This book is intended for fish farmers, students of aquaculture and marketing managers.
- ISBN10 085238176X
- ISBN13 9780852381762
- Publish Date 30 August 1990
- Publish Status Out of Print
- Out of Print 2 June 2008
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Fishing News Books Ltd
- Format Hardcover
- Pages 106
- Language English