Hand lettering is making a comeback, bursting out of its graphic-design bubble and finding a mainstream via collecting social media sites like Instagram and Pinterest. The avid interest in hand lettering seemingly goes hand in hand with the weariness audiences feel with constant slick digital presentation of the information they consume. The Art of Lettering collects myriad new and established graphic designers for whom hand lettering is a time-honored art that has modern applications. Showcasing more than 100 artists from all over the world, the book displays their typographic takes and illustrates their perfectly imperfect handcrafted art, from beautiful photographs of concept sketches to the end result. Straying away from traditional pen calligraphy, artists today employ new and creative approaches, including building type with coffee grounds, watercolours, and combinations of different hand tools, resulting in a dynamically fresh approach to creating type.
- ISBN10 0847862321
- ISBN13 9780847862320
- Publish Date 10 July 2018
- Publish Status Active
- Publish Country US
- Imprint Rizzoli International Publications
- Format Hardcover
- Pages 288
- Language English
- URL https://penguinrandomhouse.ca/books/isbn/9780847862320