Marketing Entry Strategy Formulation: A Hierarchical Modeling and Consumer Measurement Approach

by Glen L Urban and Philip L Johnson

Sloan School of Management (Creator)

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  • ISBN10 1179096002
  • ISBN13 9781179096001
  • Publish Date 31 August 2011
  • Publish Status Unknown
  • Publish Country US
  • Imprint Nabu Press
  • Format Paperback (US Trade)
  • Pages 100
  • Language English