The book is organized around seven RTrends in BusinessS which look forward at merging issues that affect business, rather than the historical perspective that many competitors take. This book had extensive coverage of careers in business in its first edition, and it has been beefed up in this edition. This book is targeted at the freshman or sophomore level introduction to business course found at two- and four-year institutions.
- ISBN10 0324017243
- ISBN13 9780324017243
- Publish Date 18 February 2000 (first published 27 October 1994)
- Publish Status Out of Print
- Out of Print 5 January 2005
- Publish Country GB
- Imprint Cengage Learning
- Edition 3rd edition
- Format Paperback
- Language English