"Marketing Management Text and Cases, 1/e" includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the latest cases in Marketing Management.
- ISBN10 0072967625
- ISBN13 9780072967623
- Publish Date 14 April 2004
- Publish Status Out of Stock
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Format Hardcover
- Pages 832
- Language English