The term globalization is widely used. But what does it actually mean? This work approaches the term "globalization" from a cultural perspective, rather than from a solely political or economic one. Beginning with a critique of existing globalization theory, this work focuses on the development of the culture of capital and the commodification of culture itself. It investigates the development of culture since World War II, and looks at how the culture industry has created new products and shaped the market. It also examines the tension between the local and the global, focusing in particular on transnational media control/ownership, and at the ways in which global media promote a predominantly Western consumerist ideology.
- ISBN10 0745315208
- ISBN13 9780745315201
- Publish Date 1 January 2008
- Publish Status Unknown
- Out of Print 1 July 2008
- Publish Country GB
- Imprint Pluto Press
- Format Paperback
- Pages 224
- Language English