An updated and revised text covering strategic management, thistext provides a comprehensive introduction to strategy for students on degree, MBA or DMS courses. The book is student-centered in approach, and covers the core aspects of the business strategy syllabus as well as reflecting the cutting edge of the subject. One fifth of the book consists of classroom-tested case studies, and the applied approach is further reflected by numerous mini-cases and quotes from leading business professionals. This teaching tool is accompanied by a lecturers resource manual and is supported by resources on the Internet.
- ISBN10 1861521006
- ISBN13 9781861521002
- Publish Date 20 February 1997 (first published 16 August 1990)
- Publish Status Out of Print
- Out of Print 8 January 2005
- Publish Country GB
- Imprint Cengage Learning EMEA
- Edition 3rd Revised edition
- Format Paperback
- Pages 864
- Language English