Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.
- ISBN10 0324319967
- ISBN13 9780324319965
- Publish Date 16 December 2005
- Publish Status Out of Print
- Out of Print 10 June 2015
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 3rd Revised edition
- Format Hardcover
- Language English