Sportsponsoring im TV: Empirische Analyse zur Wahrnehmung und Erinnerung von Sponsorenmarken am Beispiel der Vierschanzentournee 2016/2017

by Simon Fauser

Ludwig Hierl (Editor) and Sebastian Serfas (Editor)

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  • ISBN10 3746954975
  • ISBN13 9783746954974
  • Publish Date 31 August 2018
  • Publish Status Active
  • Imprint Tredition Gmbh
  • Format Paperback (US Trade)
  • Pages 174
  • Language German