Perspectives on Strategic Marketing Problems

by Roger a Kerin and Robert A. Peterson

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  • ISBN10 0205079229
  • ISBN13 9780205079223
  • Publish Date 31 December 1982
  • Publish Status Out of Print
  • Out of Print 10 March 1994
  • Publish Country GB
  • Publisher Longman
  • Imprint Longman Higher Education
  • Edition 2nd Revised edition
  • Format Paperback
  • Pages 500
  • Language English