This text is designed for MBA students or those with business experience who will require excellent command of written, spoken, and graphic communication as it relates to managers. Featured are well-balanced discussions of theory and applications, discussions on ethics concepts and cross cultural communication, job search strategies, technological influences in communication, and illustrative examples. The text includes unique, practical chapters on visual support of written and oral presentations, how to write and deliver a case analysis, meeting management, and how to conduct an interview with the media examples. We continue heavy coverage in technology by integrating new technologies throughout the revision. The communication concepts remain largely the same - the technology that we use to communicate has changed and our revision will reflect those changes. This edition expands coverage of listening skills, intercultural communication, e-plagiarism, developing PPT presentations, and writing instructions. The book will maintain it's high-level look and feel.
- ISBN10 032418669X
- ISBN13 9780324186697
- Publish Date 1 March 2003
- Publish Status Out of Print
- Out of Print 4 August 2016
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 5th edition
- Format Hardcover
- Pages 450
- Language English