Advertising and Integrated Brand Promotion, 5e

by Thomas C O'Guinn

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  • ISBN10 0324569408
  • ISBN13 9780324569407
  • Publish Date 1 January 2009
  • Publish Status Active
  • Publish Country US
  • Imprint South Western Educational Publishing
  • Edition 5th ed.
  • Format Hardcover
  • Pages 726
  • Language English