MKTG (with MindTap, 1 term Printed Access Card)

by Carl McDaniel, Joe Hair, and Charles Lamb

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Book cover for MKTG (with MindTap, 1 term Printed Access Card)

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Learn Marketing YOUR Way with MKTG and MindTap! MKTG's easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete assignments, and study, all in one place. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you'll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it's time to study, everything you've flagged or noted can be gathered into a guide you can organize.
  • ISBN13 9780357127803
  • Publish Date 19 May 2020
  • Publish Status Active
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint CENGAGE Learning Custom Publishing
  • Edition 13th edition
  • Pages 448
  • Language English