Survey research is a powerful tool to help understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values, which serve as the drivers of individual behavior.
This two-volume book is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end-users of survey information. This second volume focuses on carrying out a survey- including how to formulate survey questions, steps that researchers must use when conducting the survey, and impacts of rapidly changing technology on survey design and execution. The authors conclude with an important, but often neglected aspect of surveys-the presentation of results in different formats appropriate to different audiences.
- ISBN10 1949991288
- ISBN13 9781949991284
- Publish Date 20 March 2019
- Publish Status Active
- Publish Country US
- Imprint Business Expert Press
- Edition 2nd Revised edition
- Format Paperback (US Trade)
- Pages 138
- Language English