"Visual Communication" places graphic design in a wider cultural context, highlighting the key debates and issues the practice implies. Theoretical essays discussed by today's leading designers apply the cultural theory to the real world practice of graphic design, helping students to develop sound critical judgement and informed strategies for the generation of new ideas that accurately reflect the current zeitgeist. All arts graduates are required to study cultural theory as 20 per cent of their degree courses, the study of which culminates in a written dissertation. This title is a companion study guide to this cultural theory teaching from a commercial arts perspective. The book has been edited to fit broadly into the diverse curriculae of art schools and colleges around the world and is tailored for course adoptions.
- ISBN10 1282895656
- ISBN13 9781282895652
- Publish Date 1 January 2006 (first published October 2005)
- Publish Status Active
- Out of Print 2 April 2014
- Publish Country US
- Imprint Continuum
- Format eBook
- Pages 194
- Language English