Segmenting the Industrial Market

by Thomas V. Bonoma and B.P. Shapiro

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  • ISBN10 0669094692
  • ISBN13 9780669094695
  • Publish Date 1 September 1984 (first published November 1983)
  • Publish Status Out of Print
  • Out of Print 11 September 1992
  • Publish Country US
  • Publisher John Wiley & Sons Inc
  • Imprint Jossey-Bass Inc.,U.S.
  • Format Hardcover
  • Pages 140
  • Language English