Managing Cooperative Advertising: A Strategic Approach

by Robert F Young and Stephen A. Greyser

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  • ISBN10 0669063010
  • ISBN13 9780669063011
  • Publish Date 1 March 1983
  • Publish Status Out of Print
  • Out of Print 2 October 2009
  • Publish Country US
  • Publisher Simon & Schuster
  • Imprint The Free Press
  • Format Hardcover
  • Pages 192
  • Language English