Determine Your Objectives
First thing's first, what do you want to achieve on Instagram? What's the purpose of your brand using Instagram? Whether you've never published a single photo or you're an Instagram seasoned pro, consider the following for your Instagram marketing strategy:
What will Instagram allow you to do that other platforms don't?
Who is your target audience and which members of your audience are active on Instagram?
How will Instagram integrate with the other networks in your social media strategy?
Depending on your industry, brand and key performance indicators, your Instagram marketing strategy should target several of these objectives:
Increased brand awareness
Demonstrate company culture
Showcase your team and recruit new talent
Increase customer engagement and loyalty
Showcase products and services
Enhance and complement event experiences
Incentivize consumer engagement
Share company or industry news
Build a more engaged community
- ISBN13 9780359296637
- Publish Date 16 December 2018
- Publish Status Out of Print
- Out of Print 25 June 2021
- Publish Country US
- Imprint Lulu.com
- Format eBook (OEB)
- Language English