I Gotta Tell You: Speeches of Lee Iacocca

by Matthew W. Seeger

Lee Iacocca (Foreword)

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Book cover for I Gotta Tell You

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This text brings together 25 of Iacocca's most memorable and influential speeches in a historical and critical context. The speeches are organised by audience and theme to explore the range of issues a modern corporate spokesperson addresses.
  • ISBN10 081432522X
  • ISBN13 9780814325223
  • Publish Date 1 January 1994
  • Publish Status Active
  • Out of Print 2 October 2008
  • Publish Country US
  • Imprint Wayne State University Press
  • Format Hardcover
  • Pages 288
  • Language English