This text brings together 25 of Iacocca's most memorable and influential speeches in a historical and critical context. The speeches are organised by audience and theme to explore the range of issues a modern corporate spokesperson addresses.
- ISBN10 081432522X
- ISBN13 9780814325223
- Publish Date 1 January 1994
- Publish Status Active
- Out of Print 2 October 2008
- Publish Country US
- Imprint Wayne State University Press
- Format Hardcover
- Pages 288
- Language English