Business and war: both are forms of conflict, and both have more in common than people think. Business, like war, is the art of outdoing the competition. Businesses, like armies, need to practice strategic thinking and understand the nature of competitive conflict. CEOs devise business plans to win in the marketplace; generals use strategic thinking to win wars.
"The Way of the Warrior "reveals the management lessons of history's finest twelve military leaders, including: Alexander the Great, on having vision; Genghis Khan, on quick decisions; Julius Caesar, on communication; Napoleon, on managing change; Ulysses S. Grant, on the art of the turnaround; Douglas MacArthur, on coping with disaster; and Norman Schwarzkopf, on building alliances. The management hubris of these men is directly applicable in today's business world.
Comprehensive, insightful, and extremely accessible, "The Way of the Warrior "won't show you how to call in air strikes on the competition, but it will show you how to be a manager who never loses his cool under fire.
- ISBN10 0312170610
- ISBN13 9780312170615
- Publish Date 15 October 1997
- Publish Status Out of Print
- Out of Print 16 June 2021
- Publish Country US
- Imprint St. Martin's Press
- Format Hardcover
- Pages 224
- Language English