The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.
- ISBN10 032422155X
- ISBN13 9780324221558
- Publish Date 5 January 2005
- Publish Status Out of Print
- Out of Print 19 July 2021
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 8th Revised edition
- Format Hardcover
- Pages 768
- Language English