This book, the second in the series following "Really Good Logos Explained", addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals - each of whom specialize in the area of product packaging - evaluate design examples in the book. Each author provides specific and to-the-point observations and critiques.
- ISBN13 9781592535453
- Publish Date 1 September 2009
- Publish Status Out of Stock
- Out of Print 2 May 2013
- Publish Country US
- Imprint Quarry Books
- Format Paperback
- Pages 272
- Language English