On-line Profits: A Manager's Guide to Electronic Commerce

by Peter G.W. Keen and Craigg Ballance

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Once again, Peter Keen, together with Craig Balance, helps sort the hype from the reality in this practical, easy-to-use glossary. Featuring nearly 150 key terms and concepts-from firewall and Intranets to electronic data interchange and security issues-the guide defines, explains, and gives practical examples of the technologies and processes managers must understand to communicate effectively with their IT departments and high-tech suppliers and to implement winning on-line business strategies. "Peter Keen is the Bill Gates of the philosophy of cyberspace. If you don't read this book, you won't know what will happen."--Arthur R. Taylor, President, Muhlenberg College, Former President of CBS, Inc., Founder of the A&E Network
  • ISBN10 0875848214
  • ISBN13 9780875848211
  • Publish Date 1 October 1997
  • Publish Status Out of Print
  • Out of Print 2 June 2021
  • Publish Country US
  • Imprint Harvard Business Review Press
  • Format Paperback
  • Pages 304
  • Language English