The European Federation of Pharmaceutical Industries and Associations (EFPIA) Code of Practice sets minimum standards across Europe for pharmaceutical marketing activities. However because each country adopts the EFPIA Code at a national level, operating in different countries can pose problems for marketers and signatories alike. The European Codes of Practice Explained explores the key elements of the EFPIA Code and then neatly summarises the key points of each national code and highlights the extent to which they vary from the EFPIA framework. The book is divided into distinct chapters for each national Code of Practice, with concise sections addressing the most commonly queried topics. With a clear layout and easily-accessible information, this book is a valuable addition to the bookshelf of all pharmaceutical employees and agencies working across Europe.
- ISBN10 1909300152
- ISBN13 9781909300156
- Publish Date 14 June 2013
- Publish Status Out of Print
- Out of Print 29 February 2016
- Publish Country GB
- Imprint The Choir Press
- Format Paperback
- Pages 144
- Language English